Monday, 28 March 2022
(The Simple 3-Step System Top SMEs Use)
A major challenge many SMEs face is getting customers for their businesses. Many times, this is because they don’t study the market before going into a particular business, or creating a product to sell.
But there is a solution, and contrary to what most people think and believe, getting customers to patronize your business isn’t as tough as it seems. It becomes much easier to do this when you follow a proven path — a well-grounded system. What I’m about to share with you is not theory, but what many top marketers all over the world use to keep on acquiring customers for smaller businesses and big organizations.
So, what are these steps, and why are they important to your marketing?
Step 1: Arouse desire for what you’re selling.
It is one thing to know the desire(s) of your prospects or customers; it is another to know how to effectively arouse that desire to make them respond to your offer instantly. Provoking desire usually makes people uncomfortable because they fear that they are “manipulating” people; but in reality, no one wants something that they don’t already desire, including you and me.
So, the key is discovering what people already want, and presenting it to them in a way that aligns with the pre-existing desire — this is why your job is not to convince people to patronize you, but to help them convince themselves that your product/service will help them get what they want.
A Simple Example:
Ebuka has a business that deals in imported corporate shirts for men. What is the pre-existing desire that men who will buy such shirts have?
Off the top of my head, they want respect, status, attention, and admiration from people - particularly, women. This means that Ebuka’s job is not to sell Shirts, but to sell respect, admiration and status - that is what his customers really want, and that is why they will leave Chinedu who is simply selling shirts to them to patronize Ebuka.
Step 2: Use Emotions to drive people’s behaviour.
Most often than not, people act and react based on how they feel, and this has been so since time immemorial. Research has shown that most people decide to buy things based on the emotions triggered by the words the seller uses to advertise his goods.
If you will keep having customers, you must use this to your advantage when marketing your product and trust me, it works ALL THE TIME.
Step 3: Provide people with a clear knowledge about your product /service.
A confused mind always says no because they don’t understand. In marketing your business, a confused prospect will never buy from you. So when marketing a business of any kind (whether offline or online), always communicate and present your sales message CLEARLY.
Leave no room for confusion.
I hope this helps, let me know.
PS: Did you know that we offer SME Loans to struggling businesses and intending businesses with no capital? You can get loans of up to N50 million (with no collateral), and a financial guide to help keep your business thriving. Learn More Here SME Loan
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